Social Media Image Sizes 2026
Complete Cheat Sheet
Always-updated image dimensions for every major platform. Getting the size wrong means blurry crops and unprofessional posts - use these specs and click Open in Editor to start designing at the exact right dimensions.
Instagram automatically crops images to fit its feed formats. Upload at the exact recommended resolution to avoid quality loss. JPG is the preferred format - PNG files are converted to JPG on upload. Use our JPG compressor to reduce file size before uploading without sacrificing quality. To estimate file size at different quality settings before exporting, use the File Size Calculator.
Facebook renders images differently on desktop vs. mobile. The cover photo is particularly tricky - design with a centered safe zone of 820×312px and keep important content in the center 640×360px area. Use the Aspect Ratio Calculator to verify your canvas dimensions before designing.
X crops images in the timeline to approximately 2:1. Upload at 1200×675 for a 16:9 image to display perfectly. Images wider than 3:1 are not cropped - they display full-width. Check your image's ratio instantly with the Aspect Ratio Calculator.
LinkedIn is a professional network - image quality matters more here. Use high-resolution images and include your brand colors. The company banner is cropped differently on desktop vs. mobile; design conservatively. Extract a consistent brand palette from your assets with the Color Palette Extractor.
YouTube thumbnails are the most important marketing asset for any video. Use bold text, contrasting colors, and faces with clear expressions. The channel banner is shown differently across TV, desktop, tablet, and mobile. Use the File Size Calculator to ensure your thumbnail stays under YouTube's 2 MB limit before uploading.
TikTok is a vertical-first platform. The 9:16 format dominates - design with the UI overlays in mind: username, caption, and action buttons occupy the bottom-right area, so keep key content left and centered. Open the Photo Editor to crop any image to the exact 1080×1920 canvas. Check your existing image's dimensions and metadata first with the Image Metadata Viewer.
Pinterest is visual-first and content lives on the platform for years. Tall pins (2:3) perform best - they take up more space in the masonry feed. Use text overlays to add context without relying on users to read the caption. Confirm you're working in the right 2:3 ratio with the Aspect Ratio Calculator.
Universal Tips for All Platforms
Always upload at maximum resolution
Platforms compress images automatically. Upload at the highest resolution possible to give the algorithm the best raw material.
Use safe zones for banners and covers
Banners are cropped differently on mobile vs. desktop. Keep key text and logos in the central 60% to guarantee visibility everywhere.
Preview after publishing
Even correctly sized images can look different once a platform processes them. Always preview on mobile before going live.
Compress before uploading
Large files take longer to upload and platforms may apply more aggressive compression. Compress to under 1 MB for most feed images.
Which File Format Should You Use?
Quick reference for choosing between JPG, PNG, and WebP for social media uploads.
| Format | Best For | Transparency | File Size | Platform Support |
|---|---|---|---|---|
| JPG | Photos, feed posts, thumbnails | No | Smallest | Universal - every platform accepts JPG |
| PNG | Logos, text graphics, screenshots | Yes (PNG-24) | Larger | Accepted everywhere; some platforms convert to JPG |
| WebP | Web images, open graph tags | Yes | 30% smaller than JPG | Instagram, Facebook ✓ - Twitter may not preview correctly |
| GIF | Short animations, memes | Limited (1-bit) | Large for animation | Twitter, Facebook ✓ - Instagram does not accept GIF uploads |